How Dana’s work experience helps her small business

Dana Campomanes handles publishing content and creatives for the BPI website. She reviews content to make sure that it is aligned to BPI’s tone of voice and branding guidelines.

Dana Campomanes handles publishing content and creatives for the BPI website. She reviews content to make sure that it is aligned to BPI’s tone of voice and branding guidelines. This focus on what a business should stand for helped her in creating her own business identity. “Before handling website publishing, I have been in the branding field for nine years handling marketing for the institutional brand. I feel fulfilled whenever I see the brand come to life through campaigns that people can relate to,” Dana Campomanes said.

“The BPI brand came from a place that is not relatable. Before, some people would think that BPI is for the ‘elite’. However, through various efforts, including rebranding campaigns, we have slowly reintroduced the brand to a wider market,” she added. Dana Campomanes handles publishing content and creatives for BPI. The focus on what a business should stand for helped her in creating her own business identity. “I feel fulfilled whenever I see the brand come to life through campaigns that people can relate to,” Dana Campomanes said. 

Dana has learned to appreciate her work more, and now that she has been with BPI for eight years, she realized why she stayed.

“I really felt how the Ayala group takes care of its employees. As an expectant mother, I’ve been given the privilege to work from home for my safety. Every time I think of going elsewhere, I always find myself going back to the question: Will the company take care of me?” she said.

She has two lessons to share from her Ayala Life. “First, is the importance of credibility and integrity. In my years handling the BPI brand, I have never been told to prioritize being number one. It has always been about putting integrity first, which leads to the second lesson, which is the importance of giving back. Ayala has been known for giving back. And as an insider, I saw that it’s not just for PR purposes. Ayala really has the heart to always give back.”

Dana’s team is also supportive of WeekendHome Manila. They order for themselves or for their friends, and they promote her business in their social media pages as well.

“It’s very challenging to sustain my business because I can only create flower arrangements on weekends. I use my weekdays, early mornings and late nights, to answer inquiries and promote on social media,” she said.

She has tips for people who wish to pursue their passion while still being committed to work: “Everything can be learned. If you are not into arranging flowers and you think there’s no way for you to learn it, think again. It’s never too late to start a new hobby or passion. You can definitely enjoy a hobby while having a day job. It’s all about managing your time and making the most out of it.”

Giving back

Dana’s mom also inspires her to give back: “I would be surprised whenever she would tell me before that she supported someone’s education or donated to other causes. Every Christmas, she would pack candies in small bags and give them to children along the road. She didn’t force us to do the same, but seeing her doing that as I grew up had an impact on me.”

Her mom’s inspiration led her to start Flowers for a Cause, a fundraiser for her chosen beneficiaries. The first fundraiser was for the victims of super typhoon Ulysses last November 2020. She was able to donate her income of about P23,000 from the activity. It has become a yearly pledge in honor of her mother.

This year, WeekendHome Manila will support blood cancer warriors to commemorate her mom who bravely fought the disease.

“Maybe we all want to do something that reminds us of our moms who have passed on, so we can feel that they are still here with us,” she said.